The Keyright Look & Learn system teaches people to type through direct colour association with a colour-coded keyboard and integrated typing tutor.

Client Objective:
There are many 'learn to type' methods being marketed within the United States. Keyright is one of the few that can claim such rapid learning technology and ease of use.

Although much study was put into the Keyright 'Look & Learn' system, the success of learning through colour association is a very simple, yet effective learning mechanism.

It was imperative that the level of research that substantiated the Look & Learn typing method did not overwhelm the target market. Instead, the process of purchasing the Keyright product had to be simplicity itself, much like the learning method.

The Jericho Project Solution:
To appeal to a US market so saturated by active media, Jericho Project opted for a relatively new advent to the website technology: Speaking characters.

Speaking characters act like a presenter who would appear on a television commercial. In this case though, the character appears on the web page.

Keyright's Look & Learn typing method was the perfect candidate for an instructional speaker to present on the website. Speaking to the user of the benefits of the product and the rapid learning method, the speaker creates a more interactive experience as well, capturing the attention of the user as soon as they hit the site.

With the ability to capture attention quickly, it was also seen as an advantage to place a speaker on another key area of the site, the Buy Page. The Speaker was used to guide the potential customer through the buying process, an area where many potentials quickly lose interest.

Successful Outcome:
Keyright has since experienced a rapidly growing number of customer orders, recorded on a daily basis. The adoption of the new technology also places Keyright in a strategic advantage of the rest of the US competition, promoting simple yet effective cutting-edge methods in learning to touch type.

As the accolades grow for the successful Huvafen Fushi resort, constant upkeep and innovative approaches are required to keep the resort at the forefront of the worlds getaways.

Client Objective:
Huvafen wanted to ensure that the guests expectations were consistently exceeded, from the moment the guest stepped on to the island to the minute they left, leaving no doubt in their minds that Huvafen was indeed the forerunner of the worlds Spa Resorts.

While the worldwide branding of the resort had been a huge success, a cutting-edge identity within the resort’s dining establishments hadn’t had the focus or appeal that had been so prevalent in their global marketing efforts.

As all the guests dined at least once a day within one of the island’s restaurants, it was imperative that each restaurant’s identity was displayed to it’s fullest and each guest felt they were part of a world class movement.

The Jericho Project Solution:
While keeping in mind the global efforts of the Huvafen marketing team and the refined image they wished to convey, the team at Jericho Project sought to provide each of the six restaurant’s menus with their own identity based on the strongest attributes of their surroundings.

Vinum, voted as one of the top 100 restaurants in the world and holding an exquisite wine collection remain bound in a raw, claret coloured Italian leather with a subtle, gold embossed title to introduce the guest to the dining experience.

Raw, a restaurant serving only raw ingredients to the invigorated guests coming from Huvafen’s underwater Spa and massage, were treated to a refined, textured material that reflected the undertones of being grounded to the earth again.

Foglianis, an outdoor pizza restaurant nestled along the shoreline, focused on the fires of the kiln and the wisps of smoke that escaped from its belly.

Salt, Celsius and UmBar too were treated to designs that ventured from the fine silver sand lines found along the island’s shores, to the playful shades of green found within the islands foliage.

Successful Outcome:
With some of the worlds biggest celebrities visiting the island weekly, the image of Huvafen Fushi as a global player has become firmly established.

With a more refined, cutting edge appearance along all facets of the island experience, Huvafen is set to ensure that guests will be returning for their slice of paradise time and time again.